While this is not brand new to the company,I already had a large stash of the previous formula moisturizer I have to work through until I had the opportunity to purchase this new formula. To me, it’s. Completely different. It’s much thicker and stays in places where you wnat moisture, but you can add extra on some if you have some dry areas, thrtexture feels like a clay base with some texture made in, and that helps lightly exfoliate when applying to help smooth into the skin. I’m never oily, (which is usually a problem for me and moisturizers-but not this one) I can go in and as to how wonderful this cream is. Every single time I use this, I truly feel I oil younger and I follow it with eye serum day and night. I have used everything under the sun, but with French Girl’s all natural products, you can just tell that my face and body all edited what “foods” I’m feeding myself bc when I buy mainstream big corp my fan instantly knows that it’s not going to respond well to all the additives. Its truly tremendous.. This one moisturizer, has everything I need (other than the eye roller serum too) I will write comments on my other products I own ie- the body oil, sea salts and polishes, amc clay face masks. I will be purchasing this product again. I feel so much healthier after using it and my face just looks young and happy and making those wrinkles just fade away.